All publicity is good publicity? The rules on that have certainly changed in the social media era. Companies need to take care to avoid a social media meltdown like Applebee’s experienced earlier this year.
In case you missed it, here’s what happened:
To keep reading, click here: 8 Tips to Prevent a Social Media Meltdown (Inc)
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This a great post. Can you follow up with what employees should not post and what is ok to post about their companies.
Great points. But to a large extent it boils down to “use some sense”. In both the Applebees and HMV cases, most of the mistakes were on the level of insanely stupid even for someone who still thinks the internet is made up of those interlocking tubes.
Bri, I would say it’s better never to mention your employer, your boss, or your co-workers online at all.
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