If you want to attract more candidates, LinkedIn has a suggestion: Focus your job description on skills.
LinkedIn looked at its data and found that a “skills first” approach to job descriptions can increase applications by 11% — which can make a huge difference for companies that struggle to find enough applicants. Basically, this is the difference between a job post that states X years of experience required and Skill X required. As Linkedin points out, “the former excludes people who might have the right skills but don’t have the experience, while the latter invites anyone with the relevant skills to apply.”
Additionally, LinkedIn found that recruiters who search for candidates based on skills receive substantially better responses to their InMails. Perhaps no surprise, then, that the platform’s research also showed that three-quarters of talent professionals say they’ll be prioritizing skills-first hiring in the coming year.
This all sounds promising, but…
to keep reading, click here: Recruiting Pros Sound Off on LinkedIn’s Data About Increasing Applications by 11%