Unless you are a farmer or live in a farming community, you probably haven’t heard of Tractor Supply Co. Based in Brentwood, Tennessee, the company is valued at $28.8 billion and employs 50,000 people–but on June 18, it had a $31.2 billion market cap. What happened, and what caused the company to end Pride Month by announcing it would be eliminating its DEI department?
Statement from Tractor Supply pic.twitter.com/ZMweR8JVuy
— Tractor Supply (@TractorSupply) June 27, 2024
What happened was a campaign headed by conservative activist Robby Starbuck that began on June 6, when he announced, “It’s time to expose Tractor Supply.” Starbuck then went on to list what he saw as problems at the company, including:
To keep reading, click here: Tractor Supply Co. Just Made a Bold Change to Drop DEI at the End of Pride Month